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Cover-Charmed by the Carmine Glaze

Charmed by the Carmine Glaze

Introduction:
Yingge Wares Branding Project
There is an increasing amount of low-cost imports into the Taiwanese market in the recent years. These imports have been a tremendous blow to Yingge's ceramics-based economy. In order to reinvigorate Yingge's ceramic industry, we must first raise the standards and quality of the ceramic products. To promote the image of Yingge products in the public mind, the Museum has planned a three-year-long scheme. By looking within the distinctive cultural heritage and the history of the ceramics community of Yingge, we are discovering the basic elements suitable for the branding of Yingge wares. The competition encourages an infusion of new and lively talents into the community. The individual and corporate winners of the contests earn the right to use the mark Yingge-wares on their works. We hope this effort will demonstrate to the public the dependable quality of authentic Yingge works. We also wish for the improved standards and reputation of Yingge products.
  • Editor:YCM
  • Publication date︰2007/12
  • Publisher︰Yingge Ceramics Museum
  • Hardback 30x21 cm
  • 1st ed.
  • Price:NT$0